The US dollar has been falling significantly in recent weeks, trading at R$ 5.20 on Friday (April 19, 2024). As a result, this devaluation raises questions among consumers and businesses about the ideal time to make international purchases.
Factors that influence the price
Several factors contribute to exchange rate fluctuations, such as:
- US monetary policy: Interest rate increase by the US Federal Reserve (Fed) tends to strengthen the dollar against other currencies, including the real;
- Global political and economic scenario: Events such as political crises, wars or economic uncertainties can affect investor confidence and influence the price of dollar;
- Demand for Brazilian products: Increased demand for Brazilian products abroad could strengthen the real against the dollar;
- Market expectations: Investors' expectations about the future of the Brazilian and American economies also influence the dollar exchange rate.
Advantages of buying when the dollar is falling
- Cheapest products: With the dollar falling, imported products become cheaper for the Brazilian consumer;
- More affordable international travel: Airfare, hotels and other international travel costs are also cheaper when the dollar is falling;
- Opportunity for investments: Companies and investors can take advantage of the low dollar to make investments abroad.
Risks to be considered
- Exchange rate volatility: The foreign exchange market is volatile and the dollar exchange rate could rise again at any time;
- Budget impact: It is important to consider the impact of the purchase on the family or business budget, avoiding compromising finances;
- Real need for the product: It is essential to evaluate whether the purchase of the imported product is really necessary, avoiding impulsive purchases.
The fall of the dollar, therefore, offers an opportunity to make international purchases at more advantageous prices. Furthermore, taking advantage of this moment can be strategic to diversify investments and increase competitiveness in the market. However, it is important to analyze the factors that influence the exchange rate, consider the risks involved and assess the real need for the product before making the purchase decision.
Tips
- Search for prices: Compare prices at different stores before purchasing.
- Consider the total cost: Include shipping costs, taxes and conversion rates in the calculation.
- Follow the dollar exchange rate: Monitor the dollar exchange rate before making the purchase.
- Buy in moderation: Avoid impulsive purchases and control your spending.
The decision to buy when the dollar is low must be taken consciously and responsibly, taking into account the factors mentioned above.
Image: Reproduction/Internet
